Advertising poster for the eleventh annual FloydFest music festival, held July 26-29, 2012. This poster, measuring 11x17 inches lists bands participating in the festival and a graphic of a heart being carved out of stone. Across the Way Productions is a management company based in Floyd, Virginia specializing in creating and producing live music events. Among other things, they produce FloydFest, Floyd Fandango and various area concerts.