Advertising postcard for the ninth annual FloydFest music festival held July 22-25, 2010. The artwork is a summer scene with a blue sky and colorful mountains in the background and a colorful flower growing in the front of the scene. Across the Way Productions is a management company based in Floyd, Virginia specializing in creating and producing live music events. Among other things, they produce FloydFest, Floyd Fandango and various area concerts.