Advertising postcard for the eleventh annual FloydFest music festival, held July 26-29, 2012. The artwork on the front of the card represents a heart being chiseled out of stone. The back of the card lists bands participating in the festival. Across the Way Productions is a management company based in Floyd, Virginia specializing in creating and producing live music events. Among other things, they produce FloydFest, Floyd Fandango and various area concerts.