Advertising postcard for the tenth annual FloydFest music festival, held July 28-31, 2011. The artwork on the card represents a phoenix with a Roman numberal 10 on its back. The back of the card lists bands participating in the festival. Across the Way Productions is a management company based in Floyd, Virginia specializing in creating and producing live music events. Among other things, they produce FloydFest, Floyd Fandango and various area concerts.